As a practicing attorney and mother of two, my mornings were, put mildly, frantic. It seemed no matter how early I woke up I was always time crunched. Racing out the door to make it to work on time, I’d give a longing glance to my bathroom vanity. I just didn’t have time for beauty. I needed a shortcut! A way to apply my cosmetics more quickly at home or on the go.I shopped every retail store and online outlet but couldn’t find what I was looking for. Finally, sick of hearing me complain, my husband made a suggestion: “Why don’t you just make it yourself?” We dug in to the project excitedly, ideating and creating and testing multiple rounds of prototypes. Months later we finally had a final prototype we all felt proud of. It was the first real Yubi.