Nubian Pride “Ultra Power” liquid laundry is a concentrated detergent formulated to effectively clean synthetic and natural fibers without toxic chemicals that destroy the environment and contribute to skin irritation and cause cancer. The concentrated formula is the perfect detergent for regular and high efficient washing machines and requires only 1 ounce per regular wash load. In addition to being a green product, it contains no animal by-product nor is it tested on animals. A premium quality product that’s guaranteed to perform as stated or your money back. It is offered in scented or non-scented options for your convenience.