Ciroc

ciroc

In 2007, Sean partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all CÎROC™ lifestyle branding and marketing initiatives for CÎROC™ Vodka. Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.” Since collaborating with CÎROC™, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”

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